It’s Real – For The Price Of A Simple Opinion, You Can Really Make Some Money Using Free Paid Surveys
How can you, the man on the street, get paid for your opinion? If you’ve heard of market research, focus groups, and business strategy, then yes, you have a general idea on how you can easily make money from it online.
Especially in a down economy, Fortune 500 companies are spending even more cash on marketing and advertising in the hopes of stealing even more market share from its competitors.
But that doesn’t mean companies are going to blindly throw money at a vague problem until it solidifies. That’s what most smaller companies don’t understand.
The 1970’s – Before the Internet Became A Household Name, There Was Television
Fortune 500 companies had no choice but to spend money on marketing even if it such a crap shoot. According to Seth Godin, your success at market research would only have garnered you less than 50% success. You have no idea what you’re going to get, and it works only less than half the time. That really didn’t sound like a good way to spend shareholder dollars.
But, companies still had no choice because there was no other better indicator of company growth than marketing. When people know about you, you grow, more or less.
Before the internet, the cost of market research was a huge drain on the company budget. It’s almost like even if the market research says it won’t become a hit, the company bigwigs will have little choice but to push the product into the market BECAUSE of the time and money already spent on product development, market research, surveys, focus groups, revisions and retooling.
Because it was so expensive, the task usually fell to sales to pull a rabbit out of a hat and help the company break even. After sales support would have been an after-thought.
The problem with before-internet market research boiled down to 2 things: time and cost.
It just took too much time and too much money to do an extensive study. In a certain way, most companies had to wing it and pray for success.
The Year 2000 Onwards – The Internet Opened The Floodgates To An Economy Of Scale Like No Other
But things started to change once the internet got into every house and home in the world.
The two problems of market research, time and cost was suddenly nullified. The cost of adding 1 more respondent a survey was reduced to almost zero, and the time it took to conduct a survey was accelerated almost 10 times as fast.
Almost overnight, marketing took this new form of marketing and milked it for all its worth. Personal emails were swamped with companies wanting to know what people thought whether they asked for it or not. Spam became a byword for all that is hated about unsolicited mail and it became a large problem. Eventually, people found a way to block spam, and with it the best way for companies to reach its customers. Consumers were just too overwhelmed by information they neither cared for or wanted.
That’s when companies hatched on an age-old plan. They bribed you.